What's your name?

Briana Williams, yet most family and friends call me Bri!

Why LipLoveLine?

I’ve never been huge on “make-up” in general, but I love me some lip products. They have always held a special place in my heart. It’s always helped me to embrace a piece of my personality. And I’ve always wanted to start my own company and asked myself if I ever did, what would I want to promote or sell? Well, LipLoveLine is bringing both something that I love and something that I’ve dreamed of together.

What's your favorite LipLoveLine Product?

Must I choose? I’d have to say I love the sets, especially the ‘Pure Comfort’ duo and the ‘Ask, Seek, Knock’ collection – you can’t go wrong with either of those!

What makes you happy?

At heart, I’m a daydreamer and a planner. I love seeing things come to life and being with the people that I love.

What is your greatest strength?

My faith in God and ability to be disciplined and see things through the finish line. I had to mentally prepare myself and do A LOT of praying in the beginning before I decided to move forward with LipLoveLine. It’s hands down been one of the most challenging journeys I have yet to face, but it’s amazing seeing it all come together.

What is something that you struggle with?

Being patient at times! As you can imagine, starting a brand-new beauty brand from scratch has had its challenging moments and my timeline has had to be adjusted numerous times, especially due to the pandemic. Sometimes, you just have to remind yourself that everything happens for a reason and everything will fall into place when it’s time – just takes a little faith and patience.

What do you consider your greatest achievement?

I have achieved many things, but creating LipLoveLine is what I consider my greatest risk and potentially my greatest achievement thus far in life. I am very proud of what I’ve accomplished thus far, but I also know that this is only the beginning.

What do you treasure the most?

My most treasure possessions would have to be my support system. Those close family and friends who check-in on me, always make time for me and my crazy ideas, and love me for me – no matter what.

What’s next for LipLoveLine?

I just want to keep inspiring self-acceptance, developing and trying new lip products, growing the brand and connecting with you!

Let’s collab! How can someone contact you?

I am always open to connecting and collaborations! Feel free to connect with me via social media or email me at hello@liploveline.com.