Thank you for the love

Thank You for Being Part of the LipLoveLine Journey

After nearly five incredible years, LipLoveLine has officially closed its doors.

Founded in 2020 out of a personal love for lip products and a desire to create clean, high-quality, cruelty-free beauty essentials, LipLoveLine was more than a brand—it was a movement rooted in self-expression, confidence, and care. We proudly launched over 20 products, partnered with retailers like Thirteen Lune, Amazon, and Urban Outfitters, earned national press recognition, and built a community that celebrated beauty in all its forms.

We’re so proud of what we accomplished: from our early days of product development to collaborations with incredible creatives, successful crowdfunding, and award-winning programs, LipLoveLine was truly a dream realized.

While the brand has come to a close, the love, creativity, and purpose behind it live on.

Thank you for believing in us, supporting indie beauty, and being part of our story.

With love and gratitude, Briana Williams Founder & CEO, LipLoveLine

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our archive

A compact, single-file recreation inspired by the live LipLoveLine farewell page, including a branded hero, a curated archive carousel, and a cookie notice in one HTML file.

Founding Story

Built from a genuine love of lip products and a mission to deliver clean, high-quality, cruelty-free beauty essentials that feel empowering, expressive, and thoughtful.

Slide 1 · Origin

Product Milestones

Over 20 launches helped shape a growing beauty community around self-expression, intentional routines, and everyday confidence.

Slide 2 · Products

Retail Partnerships

Retail visibility through Thirteen Lune, Amazon, and Urban Outfitters helped expand the brand’s reach while keeping its indie identity intact.

Slide 3 · Retail

Press & Recognition

National press recognition, creative collaborations, and community momentum marked a meaningful chapter in the brand’s story.

Slide 4 · Recognition

Community Impact

A beauty-forward community celebrated individuality, care, and creativity at the center of every campaign and product moment.

Slide 5 · Community

With Love & Gratitude

Although the brand has closed, its message of confidence, self-expression, and care continues to live on through the people who supported it.

Slide 6 · Legacy

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